Sync Licensing Consultant for Film & TV Music Placements
Robbie Hancock is a professional sync licensing consultant, composer, producer, and music supervisor with more than 10,000 verified film and television placements worldwide. His music has appeared across major networks and platforms including NBC, ABC, CBS, BBC One, CNN, Discovery, National Geographic, A&E, Netflix, Amazon Prime Video, HBO, AMC, MTV, and more.
His placement credits include music featured on ABC Nightline, CBS Sports, Morgan Freeman’s Great Escapes, Netflix programming including Rust Valley Restorers and MeatEater, BBC documentary productions, and the global live-stream event One World: Together At Home supporting artists including Alicia Keys and Priyanka Chopra Jonas.
Through one-on-one sync strategy sessions, Robbie works directly with songwriters, composers, and producers to clarify catalog positioning, improve mix readiness, refine pitching strategy, and build stronger long-term sync careers. His consulting approach is grounded in real-world placement, publishing, and music supervision experience — not theory.
As the founder of Sync or Swim Music and creator of Sync Music Pro, Robbie has guided creators at every stage of development, from first placements to full-time professional sync careers. His mentorship and consulting work focus on practical strategy, honest feedback, and helping creators build placement-ready catalogs for today’s sync licensing industry.
Key Achievements
• 10,000+ verified global placements
• Credits across NBC, ABC, CBS, BBC One, Netflix, HBO, Prime Video, CNN, Discovery, MTV, AMC, and more
• Featured by The Grammy Awards discussing modern sync licensing
• Founder of Sync or Swim Music and Sync Music Pro
• Mentor, speaker, and panelist for sync licensing conferences and industry events
• Catalog featured across film, television, documentary, advertising, and global media
Selected Placement Highlights
• One World: Together At Home
• Morgan Freeman’s Great Escapes
• ABC Nightline
• CBS Sports
• Netflix: Rust Valley Restorers & MeatEater
• BBC One documentary programming
• HBO VICE
• AMC’s Ride with Norman Reedus
• MTV Catfish & Are You The One
• CNN’s Lincoln: Divided We Stand
Networking and Performing
Meeting Canadian hall of fame legend Bryan Adams!
With TV star and VO actor Reggie Watkins (This Is Us, The Rookie, CSI) at my home studio after a session for NIckelodeon
With gold and platinum engineer Michael Laskow (Neil Young, CSNY) and owner of Taxi Music at his office in California
With legendary producer Michael Lloyd (Barry Manilow, Belinda Carlisle, Dirty Dancing) at the Taxi Road Rally in LA
Hit songwriter and Nashville TV show star JD Souther!
Playing on stage with Rik Emmett from Triumph!
Hanging with George Canyon after he did a presentation on Diabetes after I was first diagnosed. What an inspiration and a good man.
With Lari White, hit songwriter and actress in the movie Cast Away!
Performing at my CD release 2011
Playing on stage with Juno hall of fame pedal steel player Bob Egan from Blue Rodeo!
Performing at the VIA Rail station in Winnipeg, Manitoba as part of the Artist on board program
Album release party 2019
Performing at a Taxi music conference in Los Angeles California 2015
Performing at The Tin Pan North Songwriter festival 2013
Performing at my first songwriting competition in Red Deer Alberta in 2005 coming in 4th place