Sync Licensing Consultant for Film & TV Music Placement
Robbie Hancock is a professional sync licensing consultant with more than 10,000 verified film and television placements worldwide. His music has appeared on major networks and platforms including NBC, ABC, CBS, BBC One, HGTV, A&E, Discovery, National Geographic, Netflix, Amazon Prime Video and HBO.
Through one-on-one sync strategy sessions, Robbie works directly with songwriters, composers and producers to clarify catalog positioning, improve mix readiness, refine pitching strategy and build sustainable placement income. His consulting approach is grounded in real-world industry experience, not theory, drawing from years of music supervision, publishing and large-scale placement execution.
As the founder of Sync or Swim Music and the creator of Sync Music Pro, Robbie has guided creators at every stage of development, from first placements to full-time sync careers. His consulting sessions are designed for serious musicians who want practical direction, actionable feedback and an informed roadmap for navigating the modern sync licensing industry.
Key Achievements
• 10,000+ verified global placements
• Credits on NBC, ABC, CBS, BBC One, Netflix, Prime Video and more
• Interviewed by The Grammy Awards on modern sync licensing
• Founder of Sync or Swim Music and Sync Music Pro
• Mentor, panelist and industry pro for conferences worldwide
• Catalogue featured across film, television, documentary and advertising
Highlights
• Grammy.com Interview – Modern Sync Licensing
• Morgan Freeman’s “Great Escapes”
• ABC’s 20/20
• BBC One’s investigative and documentary series
• Netflix international programming
• Amazon Prime Video originals and licensed content
Networking and Performing
Meeting Canadian hall of fame legend Bryan Adams!
With TV star and VO actor Reggie Watkins (This Is Us, The Rookie, CSI) at my home studio after a session for NIckelodeon
With gold and platinum engineer Michael Laskow (Neil Young, CSNY) and owner of Taxi Music at his office in California
With legendary producer Michael Lloyd (Barry Manilow, Belinda Carlisle, Dirty Dancing) at the Taxi Road Rally in LA
Hit songwriter and Nashville TV show star JD Souther!
Playing on stage with Rik Emmett from Triumph!
Hanging with George Canyon after he did a presentation on Diabetes after I was first diagnosed. What an inspiration and a good man.
With Lari White, hit songwriter and actress in the movie Cast Away!
Performing at my CD release 2011
Playing on stage with Juno hall of fame pedal steel player Bob Egan from Blue Rodeo!
Performing at the VIA Rail station in Winnipeg, Manitoba as part of the Artist on board program
Album release party 2019
Performing at a Taxi music conference in Los Angeles California 2015
Performing at The Tin Pan North Songwriter festival 2013
Performing at my first songwriting competition in Red Deer Alberta in 2005 coming in 4th place