SYNC OR SWIM MUSIC
Online conferences, networking, and sync licensing education for songwriters, composers, and producers.
“Robbie’s programs made a huge difference for me, he helped me take the steps I needed to get my first sync placements.”
— Robin Ravazzini, Composer & Cellist
Sync Licensing Music Production
Music production for sync licensing requires a different approach than simply producing music for streaming or artist releases.
Music used in film, television, advertising, and other media needs to work with picture. That means creating tracks with clear emotional direction, strong production quality, useful arrangements, and enough space for dialogue and editing.
Songwriters, composers, and producers also need to think about how their music will actually be used. Editors may need instrumental versions, alternate mixes, stems, clean endings, or different lengths of a track. Having these assets prepared can make your catalog much easier to license.
Production quality matters as well. Your music is competing with professionally produced, broadcast-ready tracks, so the writing, arrangement, recording, mixing, and mastering all need to hold up.
The goal is not simply to make great music. It is to create great music that is genuinely usable for sync.
If you're unsure whether your music is production-ready for licensing, my one-on-one sync licensing consulting can help you evaluate your tracks, identify production or catalog weaknesses, and determine what to focus on next.
Sync or Swim Music Owner - Robbie Hancock
Check out an interview with Sync or Swim Music owner Robbie Hancock The Grammy Awards article and what he has to say about sync licensing in today's modern music business. Here is also an interview with Dave Kropf from 52 cues on Sync or Swim music.
ABOUT THE OWNER: Robbie Hancock is a singer/songwriter, composer, music supervisor and music producer with thousands of placements in film, television, documentary and commercials. Some of his recent songs and composer credits include music placed on NBC, CBS, ABC, BBC One, Netflix, Amazon Prime … more credits
For creators ready for deeper support, explore Sync Music Pro.
If you want personalized clarity and catalogue strategy, book one-on-one sync licensing consulting with Robbie Hancock.